Beyond Halloween, Costumes Generate Sales

For her Hollywood-themed, July 2014 birthday party, Lashauna Carr peeled a vintage white tuxedo from a rack of costumes at Halloween Adventure. “The atmosphere is creepy and great,” said Carr, 30, describing the West Village costume store where she shopped days before that birthday. Though its gory gear—and its glamorous and other non-gory items—mainly target […]